"These questions formed the basis of a two year experiment by researchers at the University of California, San Diego, conducted in collaboration with Samsung Advanced Institute of Technology (SAIT) in Korea. In a proof of concept paper published online today by the journal Angewandte Chemie, the researchers demonstrate that it is possible to generate odor, at will, in a compact device small enough to fit on the back of your TV with potentially thousands of odors.
“For example, if people are eating pizza, the viewer smells pizza coming from a TV or cell phone,” said Sungho Jin, professor in the departments of Mechanical and Aerospace Engineering and NanoEngineering at the UC San Diego Jacobs School of Engineering. “And if a beautiful lady walks by, they smell perfume. Instantaneously generated fragrances or odors would match the scene shown on a TV or cell phone, and that’s the idea.”